9 januari 2025
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How Vertbaudet strengthened its fight against fraud thanks to Oneytrust, with one major issue: international expansion.

The Vertbaudet case is a perfect illustration of how Oneytrust supports its customers in securing their operations while promoting ambitious growth. Thanks to its cutting-edge expertise and tailored solutions, Oneytrust helps e-retailers to meet their operational challenges, both in France and internationally.

Ima d'une femme souriante devant son ordinateur avec sa carte bancaire qui se prépare à payer sur Internet. Avec les logos Oneytrust et Vertbaudet.

Vertbaudet, a key player in children’s ready-to-wear, has enjoyed sustained growth, particularly on international markets. This expansion naturally brought with it new challenges, particularly in terms of online fraud. Suspicious orders, unsecured payments and time-consuming manual checks were hampering the user experience and operational performance.

The solution: a strategic partnership with Oneytrust


To meet these challenges, Vertbaudet selected Oneytrust, an expert in anti-fraud solutions, to secure its transactions while optimising its customer experience. Thanks to this collaboration, Vertbaudet was able to rely on our innovative tools, in particular :

  • Transaction scoring: by assessing the risk level of orders, safe transactions are automatically validated.
  • Automated decision-making: by limiting human intervention to only those cases where it is necessary, Vertbaudet has gained in productivity.

Impressive results

The figures speak for themselves:

  • 86% of transactions were secured using frictionless recommendations. This means that there was no need for an additional step (strong authentication) for customers when paying for their order.
  • Only 01.9% of orders required manual investigation, considerably reducing internal efforts while maintaining a high level of security.
  • Thanks to the Oneytrust Data Consortium, a system for pooling data to enable more accurate analysis, 74.2% of orders were considered to have a high level of confidence.

A significant improvement in the customer experience


This partnership has enabled Vertbaudet to combine the fight against fraud with a smooth customer experience. By securing transactions without adding unnecessary friction, Vertbaudet has offered an optimised shopping experience, promoting customer satisfaction and loyalty.


A model of success for e-retailers


Thanks to Oneytrust, the Vertbaudet case demonstrates that it is possible to secure operations effectively while supporting ambitious growth, which is our real strength. For e-tailers, adopting tools such as those we offer at Oneytrust represents a strategic opportunity in the face of rising online fraud.


In conclusion, Vertbaudet has not only secured its international expansion, but has also gained in operational efficiency while improving customer satisfaction. A real example to follow for e-commerce players wishing to anticipate the challenges of tomorrow.


Oneytrust has proved its ability to support Vertbaudet at every stage of its development, advising and equipping it to meet its operational challenges, while supporting its international growth.

Find out more about the Vertbaudet case :

  • For the English version here.
  • For the French version here.